Director and specialist in E-commerce User Experience
Internet | Bournemouth, United Kingdom, GB
I’m trained as an Applied Psychologist and have 13 years experience as a Usability Testing & User Experience Design expert. By focusing on the user experience of e-commerce websites, apps or in-store kiosks, I have helped businesses such as Toshiba, Hobbycraft, Game/Gamestation, DeBeers, Argos, M&S, Wiggle, and Farrow & Ball. Primarily I have helped these organisations to make it easy for customers to find their products and buy from them.
I co-founded Experience Solutions in 2007 a specialist usability consultancy focusing on ecommerce, finance and university websites. We help businesses to ensure their websites, apps, and software deliver what customers need and expect to remove any barriers preventing them from completing their goal: to purchase, apply, or find information.
Prior to Experience Solutions I have worked in a variety of User Experience roles, client side at the BBC and National Air Traffic Services, as well as agency side in digital agencies of all sizes.
Specialties: user-centred design, usability testing, user testing digital strategy, e-commerc, user experience design, human factors, user experience research, interaction design, information architecture, user interface design, UX, UCD, & UI Design